Work
Ingersoll 1892
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Background
We gave a traditional watch brand a new sense of direction and a new lease of life, as a result of re-examining their forgotten history, from this 'The True Original' was reborn. Our challenge was to put style and meaning back into a historic brand that had lost its foundations. To discover their magic and form the thread that would run through every touch point.
Scope of work
Branding, Art Direction, Creative Direction, Packaging
Project visuals








