Work
Sega
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Background
How do you keep a world-famous gaming brand relevant in the arcade market? Welcome to “Sega Arcade”. Using data-driven insights, strategies, and proven tactics to help Sega build on their already dominant place in the market, including growing global enquiries and importantly, increasing global customer acquisition. SEGA - where digital meets arcade.
Scope of work
Market Analysis. Strategy. Brand Reinforcement.
Project visuals
