Silverstone

One of the most famous motor racing circuits in the world, and home of British Formula One Grand Prix. But at the same time sadly typecast as being no more than that. Although nearly 500,000 people attend the Grand Prix, there is another 51 weeks of the year to be utilised. We were tasked to re-brand this world-renowned venue and bring it to life within the modern world. We took the brand from purely motorsport to the realisation that this venue is a resort for all to enjoy, whether motor enthusiasts or not. Now, a 365 day a year business and family leisure destination with motorsport at its heart, we propelled the brand forward. The destination now successfully sells a huge range of facilities and events for everyone from the individual consumer to large Corporates.